|
 |
|
|
| The share |
|
| Contacts |
NRJ group
22 rue boileau
75016 Paris
tel.: 01 40 71 40 00
|
| The group > Activities |
 NRJ Networks
As the leading advertising sales company in the local market, Régie Networks markets local advertising space for companies with networks authorised to broadcast local programmes. With its 431-strong team, as at September 30, 2003, the Régie Networks Group operates in 84 towns and cities and on 134 frequencies.
This strong presence among local advertisers also allowed Régie Networks to diversify its operations by moving away from radio broadcasting in order to be able to fully satisfy advertisers' requirements and offer them new services. This is the framework within which the activities of the Boîte A Mix department produces over 50,000 commercials per year for local advertisers at 5 production centres and special operations are created ("city-chèque", "NRJ Campus" card, magazines, etc.).
Local advertising sales companies operate at two market levels :
- the actual local market, where commercials are sold for a single city,
- the multi-local market, where a commercial is sold to one advertiser but is broadcast in more than one city.
|
|
|
