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NRJ group
22 rue boileau
75016 Paris
tel.: 01 40 71 40 00
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| All the news > News |
 NRJ 12 audience figures skyrocket
WITH OVER 15.6 MILLION VIEWERS TUNING IN EVERY WEEK, NRJ 12 BOOSTS AUDIENCE FIGURES 79% IN ONE YEAR
According to research into DTT carried out by Médiamétrie for January 2008:
• Over 15.6 million viewers aged four and over tune in to NRJ 12 each week, representing an increase of over 79% in one year. (15,624,790 compared to 8,458,800 in January 2007)*
• In terms of DTT broadcasts, NRJ 12 recorded 2.4% audience share, an increase of 71% in one year (2.4% compared to 1.4% in January 2007) and 50% in four months (1.6% in September 2007 compared to 2.4% in January 2008).**
• This growth is especially strong:
o during peak viewing times, with audience figures having more than doubled for access (+113% in one year), prime-time (+110% in one year) and evening slots (+192% in one year)**
o among those who receive NRJ 12 and the under-35s, with audience share doubling in one year***
Source: Médiamétrie Médiamat - from 31st December 2007 to 3rd February 2008 * average weekly figures for viewers aged four and over receiving NRJ 12 ** audience share for viewers aged four and over using a DTT adapter. *** audience share for viewers aged four and over receiving NRJ 12 and 11-34-year-olds receiving NRJ 12
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