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NRJ group
22 rue boileau
75016 Paris
tel.: 01 40 71 40 00
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 NRJ PARIS Audiences
NRJ PARIS
Mainstream urban TV...
Number 1
in the Ile-de-France region
in initialisation, brand awareness and power
NRJ PARIS the channel with the highest initialisation rates
NRJ PARIS: the N°1 channel with 22.6%(1) of TNT-equipped IDF viewers that receive it.
NRJ PARIS, already the No. 1 channel in the hearts of Parisians in the Ile-de-France region
NRJ PARIS: the N°1 channel with 34.8 % (2) of the TNT-equipped viewers on IDF that are aware of it.
NRJ PARIS, the favourite channel in the Ile-de-France region
NRJ PARIS: N°1 channel with 10.4% (3) of TNT-equipped IDF viewers watching it over the course of the past 7 days, i.e. 320,400 viewers per week.
NRJ PARIS: the N°1 channel with 2.1% (4) of TNT-equipped IDF viewers watching it every day.
Source:
Médiamétrie ad hoc survey of local channels in the Ile-de-France region for the period running from Sunday June 1 to Saturday June 14 2008, 1000 interviews carried out in the Ile-de-France regions.
Survey basis: individuals aged 15 and over, TNT-equipped and residents of the Ile-de-France region (3,090,000 people)
(1) Initialisation NRJ Paris in Ile-de-France, (2) Awareness, (3) Recent audiences, (4) Daily accumulated audience.
Press attaché: Delphine BOURDET • 01 40 71 39 33 • dbourdet@nrj.fr
Press release
Paris June 24 2008
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